With the design complete, the focus shifts to critical evaluation. The final phase requires a structured, reflective write-up to evaluate the project’s success. This evaluation goes beyond simple description to analyse what worked, what failed, and how the final piece ultimately answers the core problem outlined in the initial brief.
This ambitious project sought to reduce menstrual taboo and stigma by designing an NHS app that helps parents and preadolescents talk openly about periods.
Extensive research was undertaken to keep user needs at the forefront of the project. A multimodal analysis of children’s menstruation education books highlighted the need for a balanced integration of text with enhancing and complementary imagery, to prevent overwhelm. A thematic analysis of the book’s customer reviews on Amazon uncovered specific user needs such as providing detailed information using simple language.
The research was synthesised using a priority matrix based on identified app goals. Experiments were carried out to refine early ideas and concepts. Using creative strategies to reconsider assumptions led to the rejection of the conventional grid layout in favour of a fluid layout for the app, which mimics the natural flow of menstruation. The concept of a menstrual product as a vehicle for education inspired a space-themed learning environment. The final visual identity was shaped directly by target user feedback from preference testing. The final prototype offers an innovative, stress-free platform that encourages daily engagement and shared learning between parents and children.
While the project largely met its aims and objectives, there were specific challenges that were encountered and addressed. Microsoft Forms mitigated ethical and security risks for participant data but proved highly restrictive. Automatic cropping in Forms reduced image quality, potentially impacting participant feedback and testing accuracy. For better preference testing, a dedicated UX platform like Lyssna would be recommended to preserve visual integrity (Lyssna, 2026).
Moreover, a primary goal of the app was to be inclusive of all users, regardless of whether they had periods. However, early research revealed a divide over gendered language. 72% of users in preference testing confirmed a preference for traditional gendered language, which complicated product decisions and the app’s overall direction. The decision was taken to prioritise the immediate user experience and introduce language preference settings in future app revisions.
Time constraints and limited participant availability prevented this project from completing usability testing for the four defined tasks. Consequently, usability testing remains a critical area of improvement to address for the next phase, in order to accurately measure the impact and effectiveness of the prototype. Nevertheless, mapping the user journey and information architecture ensured the navigation structure was simple, even without testing confirmation.
Personally, this project was a steep learning curve. As a Figma beginner, learning the industry-standard tool added an extra layer of difficulty to an already complex challenge. The biggest takeaway is the need to consistently review the priorities of a project to avoid scope creep, which is still a working process.